4. How did you use new media technologies in the construction and research, planning and evaluation stages?



Without Media technologies, a music video cannot be made. From day 1 i was using the Internet, and sites such as YouTube, to look at many different music videos to research how they was out together and constructed, and from there i posted the videos that interested me most to the website you are on now, Blogger. Also at the start i created a mood board to get the general feel and vibe that i wanted my music video to get across to the viewer; i did this using Glogster.
When actually shooting my music video, i was using a canon handycam video camera, and also to get the lip sinking right, i played the song through i-pod speakers; the song was an mp3
on my i-pod. After filming i uploaded all my footage onto imovie on the Mac, and edited the whole video on there.

3. What have you learned from your audience feedback?

From what people have said about my music video, i feel that because i only had one setting for my music video, i should have taken alot more shots from more angles, to justify the fact that there was no storyline going on.
There was debate on whether i should have gone ahead and filmed a storyline aswel as a performance; a few people said that they would have prefered to see a storyline just to give the video a little something extra, BUT on the other hand most people agreed that the video got across the connotaions and ideology of the band that i was going for.

For my digipack i used 3 different images. I realise now how important it is that the images 'go' together, beacause the first 3 images i used where all really nice photos that accentuated the ideology's wanted when they were seperate photos, but unfortunately when you put them all together they just didnt fit, and it didnt do the images or digipack any justice as a whole.

2. How effective is the combination of your main product and ancillary texts?

My band are very proud of coming from the east-end of London, its a very gritty, urban enviroment but its 'home' to them. I wanted the band to stick to there routes, so my digipack is largely aimed to look old-fashioned, gritty, rough-around-the-edges, but at the same time quite simple and plain, with one main photograph taht will become there sort of 'icon' in that when you see the image you immediately think of the band.
The poster follows these same rules in that is very simple, hard-hitting and straight to the point. Again using an image of an old record player as there iconic image.

EVALUATION

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Genrally, a standard music video is split into 2 sections; performance and on going storyline. Performance is the artist/band doing what they do best, showing off there musical skills. The performance section is usually very clean cut, maybe with a blank background, performed in a studio space.
The storyline usually follows the connotations of the song lyrics, for example, if it is a song aboiut love and relationships then the storyline section will involve a couple being in love or breaking up; depending on what the song is about.
I feel that my music video challenges these conventions as it is all performance. I did this because i wanted to promote my band as being very 'D.I.Y'; so they are trying to it by themselves and not relying solely on record labels and company's to influence. There whole ideology is to love making, writing and performing there music, so i feel the video is giving there fans what they want to see.

record label .....

i have chosen to sign my band to '1965 records'... they are very DIY record label, signing bands such as The Metros and The Draytones, which are two bands that have a similar image to The Beataphobic. Also based in east London, which is where my band members originally come from.

CD POSTER

poster for the album.... THE BEATOPHOBIC - ONE LAST CHANCE

3rd attempt and i am alot happier with the back cover image. i think the whole cover goes together now.

2nd cd cover experiment.

this is my second attempt. The front image is perfect for how i want my band to viewed, but now the back cover doesn't match the rest of the digipack.

my first attempt at making a digipack. i that the whole thing goes really well together BUT it doesn't really accentuate the connotation or feel for the band. And also , it isnt a good idea to not have the bands name on the front cover, because the band are new, so they want there name to be seen and heard so everyone gets to know who they are.

VIDEOs

some videos that i have looked at ::

THE METROS - TALK ABOUT IT
http://www.youtube.com/watch?v=AUtGnwn6iFo

UNDERGROUND HEROES - SKINNY TWINS.



BABYSHAMBLES - FUCK FOREVER


THE GALLOWS - IN THE BELLY OF A SHARK


ENTER SHIKARI - NO SLEEP TONIGHT


YOU ME AT SIX - KISS AND TELL
http://www.youtube.com/watch?v=6hHA7vBJUE4

THE ENEMY - HAD ENOUGH


ARCTIC MONKEYS - WHEN THE SUN GOES DOWN


ARCTIC MONKEYS - TEDDY PICKER

Glogster

THE BIG DECISION

I have chosen a song by 'THE SUBWAYS', its called 'BURST'. The Subways are an English alternative rock band. Their debut album, Young For Eternity, was released on 4 July 2005 in the UK and February 14, 2006 in the U.S. Their second album, All Or Nothing, was released on 30 June 2008. Although the band have not experienced a great deal of commercial success, they have gained a loyal cult following amongst attendees of the annual Reading and Leeds festivals, in which on each occasion they attracted a crowd big enough to fill the second stage tent beyond capacity, resulting in the band becoming main stage regulars.

lyrics:
"Burst"
I'm in the backroom
A sense of cruelty that you put on me
Another reason
Another chance to work your tease on me
Now, feel the fire at your fingertips
You burst a lot when you smile, when you smile
I can't control myself
I'll wait forever just to see you shine
I can't control myself
Out in the dead light
I'm not afraid and I don't want to stay inside
Fool for a reason
I made mistakes but at least I fucking tried
I'm in the backroom
A sense of cruelty that you put on me
Another reason
Another chance to work your tease on me
Now, feel the fire at your fingertips
You burst a lot when you smile, when you smile
I can't control myself
I'll wait forever just to see you shine

CREATION OF A MUSIC ARTIST

- 4 piece band


-name : The Beataphobic

-genre : English alternative rock

-The Beataphobic are a 4 peice band, they are all white british males, three of them are 18 and one is 17.

-The the audience they are trying to attract are males between the ages of 16 and 23, who are into the indie rock music scene, and are interested and follow un-known bands.

-The lead singer and the drummer of the band are brothers, and they met the other 2 members (bassist & guitarist) at 6th form. All of the members played music since a young age, but come from quite poor backgrounds. All of them come from Islington in london.

-The band started because they just reallywas passionate for music. As of yet the band have only played local gigs, and opened for other bands such as twin atlantic, run kid run, and many more. The band were really determind to get signed, so they frequently sent there demo to lots of major and independant record labels.

-upon releasing thier first album, the beataphobic have now signed up for a 2 month tour of Britain.
tour dates :

29th September 2009
BrightonBrighton Komedia


30th September 2009
Bristol-Bristol Academy

1st October 2009
Birmingham-Birmingham Academy

2nd October 2009
Norwich-Norwich UEA

3rd October 2009
London-Brixton Academy

5th October 2009
Nottingham-Nottingham Rock City

6th October 2009
Manchester-Manchester Academy

7th October 2009
Newcastle-Newcastle Academy

9th October 2009
Glasgow-Glasgow ABC

10th October 2009
LeedsLeeds Academy

10th October 2009
LeedsLeeds Academy

12th October 2009
HatfieldThe Forum @ University of Hertfordshire

-Discography- 1st Album- 'one last chance'
1.pull out the left one.
2.giving it aggro.
3.set the streets on fire.
4.burst
5.from the top to the bottom.
6.a flicker of light.
7.so lonely was the ballad.
8.i am in the industry.
9.one hand holding.

POLYDOR RECORDS

Beginnings

Polydor was originally an independent branch of the Deutsche Grammophon Gesellschaft. Its name was first used, as an export label, in 1924, the British and German branches of the Gramophone Company having severed their ties during World War I. Deutsche Grammophon claimed the rights to the His Master's Voice trademark for Germany, where HMV recordings were released under the Electrola trademark. In turn, DGG records exported out of Germany were released on the Polydor label. Deutsche Grammophon lost its rights to the His Master's Voice trademark to EMI and its Electrola label as part of Germany's surrender terms at the end of World War II.

Polydor became a popular music label in 1946 while the famously yellow Deutsche Grammophon seal became a classical music label. Polydor remained Deutsche Grammophon's export label, including classical music, in France and the Spanish-speaking world for the remainder of the long-playing era, as a result of language and cultural concerns.


In the early 1960s orchestra leader Bert Kaempfert signed unknowns Tony Sheridan and the Beat Brothers - who would later become famous as The Beatles - to Polydor.

Popular German entertainers such as James Last, Bert Kaempfert, Kurt Edelhagen, Caterina Valente and the Kessler Twins appeared on the Polydor label, as well as many French, Spanish and Latin-American figures.

Polydor UK
Though Polydor's American branch is defunct, in the United Kingdom, however, Polydor continues to sign chart-topping acts. In 1993, current Universal chairman Lucien Grainge and A&R supremo Colin Barlow were drafted in from Polygram music to turn the ailing company's fortunes around. The response was almost instant. Grainge and Barlow were successful in creating a new model for the UK music industry, selling millions of copies of debut signings by acts such as Lighthouse Family, and Polydor remains one of the strongest imprints in the country — with artists such as The Courteeners, La Roux, Klaxons, Sophie Ellis-Bextor, James Morrison, Take That, Girls Aloud, Kaiser Chiefs, N-Dubz and Jade Ewen. It also acts as the UK label for American-based acts under Interscope-Geffen-A&M like Eminem, Gwen Stefani, Mary J Blige, and Lady GaGa.
In Spring 2006, Polydor launched Fascination Records, a music label dedicated to pop music. Both Girls Aloud and Sophie Ellis-Bextor transferred to the new label.
In 2008, Polydor picked up distribution of The Rolling Stones' back catalogue as well as new releases.

ANOTHER VIDEO I LIKE

THE SUBWAYS _ 'BOYS AND GIRLS'

I really like this video because it's rough, frantic and quick, much like the song and the band. i found i hard it hard to take my eyes off it, because i wanted to see everything that was going on. and i liek the simplicity of it, as its only really 2 locations through out the video.

April 2009 – ‘3 am’ –
Aftermath, Interscope, Shady

On Shade 45, Eminem announced that shooting for the video had been entirely complete and was shot in Detroit at 3 am with director Syndrome (who also worked on the video for "Crack a Bottle"). It premiered on Cinemax, May 2 right before the movie The Strangers. It follows Eminem playing a serial killer who is escaping from a rehabilitation clinic and killing everyone who might try to stop him.
The video takes place at Popsomp Hills Rehabilitation Center (read: Pop Some Pills) in Detroit, MI; the name of a fake rehabilitation clinic, which serves as a viral campaign for the release of Relapse."

The music video shows innocent murder victims laying bloody, beaten and helpless after what seems to be a killing spree performed by Eminem's alter ego Slim Shady. The song and video suggests that it has a Dr Jekyll and Mr Hyde theme, being Eminem as the good side and Slim Shady as the evil side. Slim Shady roams the halls of Popsomp Hills at 3:00 am and violently slaughters members of the staff on duty and warns the audience: "It's 3 a.m. and here I come so you should probably run." Eminem is also shown watching the music video to "Crack a Bottle" on a television, which is also directed by Syndrome.

April 2009 – ‘we made you’ –
Aftermath, Interscope, Shady

The music video for "We Made You" premiered on April 7, 2009 at 6:00 AM on several MTV networks, as well as MTV.com. The video also premiered on Channel 4 in the UK on the next day.
The single's music video was directed by Joseph Kahn, who also shot "Without Me" from The Eminem Show. The video was filmed in Las Vegas and features star appearances by Dr. Dre, 50 Cent, Cynthia Nixon, Kon Artis, Bobby Lee, The Palms hotel owner George Maloof, Melissa Peterman, pornographic actresses Trisha Paytas (playing Jessica Simpson) , Derrick Barry (of America's Got Talent fame) (playing Britney Spears) and Lisa Ann (as Sarah Palin).
The music video is a parody of the TV shows Rock of Love and Star Trek, as well as Eminem singing in a background of an imitation version of the notes of Rock Band (and/ or Guitar Hero) while the casino-based sequence in the video is an homage to the film Rain Man, a film Eminem has previously referenced in his lyrics. The casino scene was shot in The Palms hotel and casino. References to Nanook of the North are also made, especially seen in the scenes with Sarah Palin. On April 3, 2009, Eminem talked about the music video in an MTV News interview, stating that there is some "Celebrity bashing in it," which is often a feature of his album's lead singles. In addition to Sarah Palin, notable celebrities mocked using look-a-like actresses/actors include Jessica Simpson, Bret Michaels, Britney Spears, Kevin Federline, Lindsay Lohan, Samantha Ronson, Amy Winehouse, Ellen DeGeneres, Portia de Rossi, Jessica Alba, Elvis Presley, Tony Romo, John Mayer, Jennifer Aniston and Kim Kardashian. Bill O'Reilly of Fox News' The O'Reilly Factor deemed the video "crude" for its depiction of Sarah Palin and anti-feminist lyrics, calling Eminem "the lowest form of entertainment." Eminem even spoofed himself, in his Alf t-shirt.

December 2005 – ‘when I’m gone’ –
Aftermath/Interscope/Shady

The song is about Eminem's career's effect on his relationship with his wife Kim. It talks about him not being there for his daughter, Hailie, and (in a sort of metaphoric "dream") Hailie confronts him at a concert in Sweden and demands to know why he was so cruel towards Kim (his ex-wife). She ends the confrontation by telling Eminem that he loves his fame, career, and fans more than his own family. After she leaves, Eminem turns around and sees a gun. He picks it up, screams "Die Shady!" and shoots his Slim Shady alter-ego. After that, he wakes up, realizing that it was only a dream. It's spring, Hailie's playing in the yard, and he kisses Kim.
Furthermore, this is a continuation of Marshall's difficulty coping with fame and his dark alter ego, Slim Shady ("When I'm gone just carry on, don't mourn"). "When I'm Gone" is a progression of this dilemma: where does Marshall end, and Shady begin? Who is the dominant alter ego and how does this figure into Eminem the artist and family man? The end of Eminem's dream where Shady shoots himself is similar to the ending of the song "Encore/Curtains Down" off of his album Encore, in which Shady leaves the stage but then comes back, shoots the crowd and then points the gun at his brain and shoots himself (in the clean version the song fades out before the shooting segment begins).

February 2003 – ‘sing for the moment’ –
Shady/Aftermath/Interscope

Eminem samples the song "Dream On" by rock group Aerosmith. Joe Perry of Aerosmith plays the guitar solo at the end of the song, and Steven Tyler sings the song's chorus.
"Sing for the Moment" was later released on Eminem's greatest hits album Curtain Call: The Hits.
A music video for "Sing for the Moment" was made and released in 2003. It consists of a collage created with various clips, including shots from the Anger Management Tour. It also contains cameos appearances by various fellow rappers, including Dr. Dre, D12, 50 Cent and Ludacris. The video is very similar to the 50 Cent music video "If I Can't".
"Sing for the Moment" is one of Eminem's most lyrically praised singles. It deals with the themes of rap music's effect on society and the misunderstanding that critics and parents have towards his message

October 2002 – ‘Lose Yourself’ -
Shady/Interscope/UMG Soundtracks

It was released in 2002 as part of the soundtrack to the film 8 Mile, also starring Eminem. The song had additional production by Luis Resto and Jeff Bass. The music video for "Lose Yourself" was filmed in Detroit, Michigan, and thus contains numerous shots of the city, including the Ambassador Bridge. The video is a mixture of multiple scenarios, including scenes from and reminiscent of the movie 8 Mile, and Eminem rapping next to the "8 Mile Rd. Mobile Court" sign that appears on the cover of the movie's soundtrack.
It contains scenes focusing on Rabbit's and the real life Eminem's character, for example, the difficulties he has to face while rapping, the insult and booing of crowds as he is a white rapper and the trouble he has to face due to his alcoholic mother and people he hangs out with.
He won a Much Music Video Awards in 2003 for Favourite International Artist with the video for "Lose Yourself”