Wednesday, 8 July 2009

April 2009 – ‘3 am’ –
Aftermath, Interscope, Shady

On Shade 45, Eminem announced that shooting for the video had been entirely complete and was shot in Detroit at 3 am with director Syndrome (who also worked on the video for "Crack a Bottle"). It premiered on Cinemax, May 2 right before the movie The Strangers. It follows Eminem playing a serial killer who is escaping from a rehabilitation clinic and killing everyone who might try to stop him.
The video takes place at Popsomp Hills Rehabilitation Center (read: Pop Some Pills) in Detroit, MI; the name of a fake rehabilitation clinic, which serves as a viral campaign for the release of Relapse."
The music video shows innocent murder victims laying bloody, beaten and helpless after what seems to be a killing spree performed by Eminem's alter ego Slim Shady. The song and video suggests that it has a Dr Jekyll and Mr Hyde theme, being Eminem as the good side and Slim Shady as the evil side. Slim Shady roams the halls of Popsomp Hills at 3:00 am and violently slaughters members of the staff on duty and warns the audience: "It's 3 a.m. and here I come so you should probably run." Eminem is also shown watching the music video to "Crack a Bottle" on a television, which is also directed by Syndrome.

April 2009 – ‘we made you’ –
Aftermath, Interscope, Shady

The music video for "We Made You" premiered on April 7, 2009 at 6:00 AM on several MTV networks, as well as The video also premiered on Channel 4 in the UK on the next day.
The single's music video was directed by Joseph Kahn, who also shot "Without Me" from The Eminem Show. The video was filmed in Las Vegas and features star appearances by Dr. Dre, 50 Cent, Cynthia Nixon, Kon Artis, Bobby Lee, The Palms hotel owner George Maloof, Melissa Peterman, pornographic actresses Trisha Paytas (playing Jessica Simpson) , Derrick Barry (of America's Got Talent fame) (playing Britney Spears) and Lisa Ann (as Sarah Palin).
The music video is a parody of the TV shows Rock of Love and Star Trek, as well as Eminem singing in a background of an imitation version of the notes of Rock Band (and/ or Guitar Hero) while the casino-based sequence in the video is an homage to the film Rain Man, a film Eminem has previously referenced in his lyrics. The casino scene was shot in The Palms hotel and casino. References to Nanook of the North are also made, especially seen in the scenes with Sarah Palin. On April 3, 2009, Eminem talked about the music video in an MTV News interview, stating that there is some "Celebrity bashing in it," which is often a feature of his album's lead singles. In addition to Sarah Palin, notable celebrities mocked using look-a-like actresses/actors include Jessica Simpson, Bret Michaels, Britney Spears, Kevin Federline, Lindsay Lohan, Samantha Ronson, Amy Winehouse, Ellen DeGeneres, Portia de Rossi, Jessica Alba, Elvis Presley, Tony Romo, John Mayer, Jennifer Aniston and Kim Kardashian. Bill O'Reilly of Fox News' The O'Reilly Factor deemed the video "crude" for its depiction of Sarah Palin and anti-feminist lyrics, calling Eminem "the lowest form of entertainment." Eminem even spoofed himself, in his Alf t-shirt.

December 2005 – ‘when I’m gone’ –

The song is about Eminem's career's effect on his relationship with his wife Kim. It talks about him not being there for his daughter, Hailie, and (in a sort of metaphoric "dream") Hailie confronts him at a concert in Sweden and demands to know why he was so cruel towards Kim (his ex-wife). She ends the confrontation by telling Eminem that he loves his fame, career, and fans more than his own family. After she leaves, Eminem turns around and sees a gun. He picks it up, screams "Die Shady!" and shoots his Slim Shady alter-ego. After that, he wakes up, realizing that it was only a dream. It's spring, Hailie's playing in the yard, and he kisses Kim.
Furthermore, this is a continuation of Marshall's difficulty coping with fame and his dark alter ego, Slim Shady ("When I'm gone just carry on, don't mourn"). "When I'm Gone" is a progression of this dilemma: where does Marshall end, and Shady begin? Who is the dominant alter ego and how does this figure into Eminem the artist and family man? The end of Eminem's dream where Shady shoots himself is similar to the ending of the song "Encore/Curtains Down" off of his album Encore, in which Shady leaves the stage but then comes back, shoots the crowd and then points the gun at his brain and shoots himself (in the clean version the song fades out before the shooting segment begins).

February 2003 – ‘sing for the moment’ –

Eminem samples the song "Dream On" by rock group Aerosmith. Joe Perry of Aerosmith plays the guitar solo at the end of the song, and Steven Tyler sings the song's chorus.
"Sing for the Moment" was later released on Eminem's greatest hits album Curtain Call: The Hits.
A music video for "Sing for the Moment" was made and released in 2003. It consists of a collage created with various clips, including shots from the Anger Management Tour. It also contains cameos appearances by various fellow rappers, including Dr. Dre, D12, 50 Cent and Ludacris. The video is very similar to the 50 Cent music video "If I Can't".
"Sing for the Moment" is one of Eminem's most lyrically praised singles. It deals with the themes of rap music's effect on society and the misunderstanding that critics and parents have towards his message

October 2002 – ‘Lose Yourself’ -
Shady/Interscope/UMG Soundtracks

It was released in 2002 as part of the soundtrack to the film 8 Mile, also starring Eminem. The song had additional production by Luis Resto and Jeff Bass. The music video for "Lose Yourself" was filmed in Detroit, Michigan, and thus contains numerous shots of the city, including the Ambassador Bridge. The video is a mixture of multiple scenarios, including scenes from and reminiscent of the movie 8 Mile, and Eminem rapping next to the "8 Mile Rd. Mobile Court" sign that appears on the cover of the movie's soundtrack.
It contains scenes focusing on Rabbit's and the real life Eminem's character, for example, the difficulties he has to face while rapping, the insult and booing of crowds as he is a white rapper and the trouble he has to face due to his alcoholic mother and people he hangs out with.
He won a Much Music Video Awards in 2003 for Favourite International Artist with the video for "Lose Yourself”

September 2002 – ‘cleanin’ out my closet’ -Shady/Aftermath/Interscope

"Cleanin' Out My Closet“ was from his worldwide hit album, The Eminem Show. "Cleanin' Out My Closet" was the second single released from the album following "Without Me". However, unlike the preceding single Eminem departed from his humorous Slim Shady persona to take observers on a solemn journey into a deeply personal reservoir of fury and pain. It became the second top-ten single from the album, reaching #4 on the United States Billboard Hot 100, also becoming one of his highest-charting singles in his career. In the song, Eminem introspectively examines his life reflecting on such topics as his troubled childhood, marital conflicts, and resentful feud with his mother. Eminem underscores his animosity towards her by chanting a hauntingly sarcastic apology in the chorus, claiming "I never meant to hurt you".
Also in the song, he describes how others protest to his lyrics. He expresses the anger that he feels towards his family and how he is better off without them now, and goes on to reassure his audience that his words regarding his mother are not done for the sake of public attention ("now I would never diss my own mama just to get recognition"). "Cleaning out my closet", he was regarding to taking out his anger.
Eminem also mentions the CD that his mother put out for him called "Set The Record Straight."

May 2002 – ‘without me’ –
Aftermath/Interscope – Joseph Khan (director)

It was released as the lead single from his fourth studio album titled The Eminem Show in 2002, and re-released on his greatest-hits compilation album Curtain Call: The Hits in 2005. "Without Me" is one of Eminem's most successful singles. reaching #2 in the U.S. and #1 in many countries worldwide. The music video of the song features a number of scenarios built around its context, including Eminem and Dr. Dre as parodies of comics in general, specifically Batman, Robin and Blade trying to save a child who bought a copy of The Eminem Show that has a Parental Advisory sticker. Eminem and his band of heroes rush to the rescue before the child puts the CD in and he snatches it away from him, and showing that his CD has explicit lyrics. Eminem also appears barefoot throughout some of the video where he is on a hospital bed being pushed through a ward (a reference to ER, which here is called EM drawing from the rapper's stage name). Porn star Jenna Jameson and fitness model Kiana Tom appear in bed with Eminem at the beginning of the video. Eminem also dressed up in various costumes as Osama bin Laden as he is chased by D-12, a TV ad salesman shocking a Dick Cheney-look alike, his mother Debbie Mathers-Briggs (also played by Eminem himself) being flipped off, and Moby getting bodyslammed. The video also features a Lamborghini Murcielago.

December 2000 – ‘Stan’-
Aftermath/Interscope – Phil Atwell (director)

"Stan" tells the fictional story of a fan who is obsessed with Eminem and writes to him without receiving a reply. The first three verses are delivered by Eminem as Stan, while the fourth verse is Eminem attempting to write to Stan, only to realize that he had already heard about Stan's death on the news. The music video was directed by Phil Atwell and Dr. Dre in California. It is primarily a visualization of the story the song tells, featuring Canadian actor Devon Sawa as Stan, the obsessive fan,and British pop singer Dido, who sings the chorus, as his pregnant girlfriend. The music video expands on the story told in the song. At the end of the video, a lightning strike illuminates a split-second image of Stan's face staring in through a window at his former idol. There is also an alternate version of the video where Dido's character appears only in her singing cues, not showing her bound and gagged inside Stan's trunk. This was probably edited because of the violent or cruel nature of the scene. However, this version fails to explain what happens to the character afterward. Dido reportedly did not want to do the video at first, as she was uncomfortable with the scene in the video where she had to be tied up and have her mouth covered with duct tape, but later agreed to it and got along well with Eminem and the crew on set.

August 2000 – ‘the way I am’ – Aftermath/Interscope Records.

It was the second single from his worldwide hit album, The Marshall Mathers LP. In the tradition of most of Eminem's follow-up singles, "The Way I Am" features a much darker and emotionally driven sound than the album's lead single, in this case "The Real Slim Shady." The music video plays a slow instrumental of his song "Kim", and part of the "Steve Berman" skit (which is the track before this song in the album), and when the song starts, it shows him about to jump out the window of a tall building, and shows him falling through the sky. Other shots show fans coming up to him, asking for his autograph. At the end of the video, when Eminem hits the ground, it bounces him safely like a giant mattress.

June 1999 – ‘guilty conscience’ - Aftermath/Interscope Records.

"Guilty Conscience“ was the third and final single from his major label debut album, the slim shady LP, which was also released that year. The song was originally a freestyle between Dr. Dre and Eminem and helped confirm Eminem's musical style. This song features a duel between the two rappers, who are playing the role of the good and evil inside someone's brain in the manner of a medieval morality play (i.e., the "angel and devil on the shoulders" competing for possession of a person's soul). Dr. Dre is the angel; Eminem is the devil. There are also spoken parts and sound effects describing several dilemma scenarios, making the contrast even more interesting by building tension and curiosity. Eminem is generally credited for writing Dre's verses in the song as well as his own

February 1999 – ‘My Name Is’ - Aftermath/Interscope

"My Name Is“ is the commercial debut but second single overall from his major label debut album, the slim shady LP, also released that year. This song was the first to propel him (and his debut album) up the mainstream singles charts, and helped establish his rapping styles, which lead to further chart-topping success the following year. Due to the single's widespread exposure, it became the first rap song to grace the top spot on Total request live, which was maintained until it was retired after 30 days in a row of it being number one.

August 1998 – ‘Just don’t give a fuck’ – Aftermath/Interscope Records.

Just Don't Give a Fuck", was released as his first single. The original version of this track was on Eminem's independant demo release The slim shady EP.
The song did not do well in the charts but was nonetheless included on Eminem's debut studio album The slim shady LP once he signed to Dr. Dre’s aftermath entertainment record label.
In the song, Eminem mentions 2Pac and his song "Fuck the World", but also “I don’t give a fuck", which 2Pac says "They Just Don't Give a Fuck" in the song, and is where Eminem got the title for the song.
"Just Don't Give a Fuck," like many of Eminem's songs, is noted for its profane language, sexual content, mention of violence, drug references, and articulate rhymes, fluid assonance and alliteration, and comical nature.

Marshall Bruce Mathers was born in Missouri, USA on October 17, 1972, but he is more known by his stage name stage name, Eminem, (or maybe even Slim Shady), is an American rapper, record producer and actor who has sold over 75 million albums worldwide. Eminem quickly gained popularity in 1999 with his major-label debut album the slim shady LP. The following album, the Marshall Mathers LP, became the fastest-selling hip hop album in history. It brought Eminem increased popularity, including his own record label, Shady records, and brought his group project D12 into mainstream recognition. The Marshall Mathers LP and his third album, The Eminem show, he won the Academy award for best song for a song in the film 8 mile, in which he also played the lead. Eminem then went on hiatus after touring in 2005. He released his first album since 2004, Relapse, on May 15, 2009

Sunday, 5 July 2009


I really like this video because i feel it really represents the artists style and attitude. It also relates alot to how he's life is.
The video looks very 'home-made- and low budget. very independant.

Wednesday, 1 July 2009


representation of music i like.


-To create a music video that demonstrates technical skills and conceptual understanding.
-demonstrate critical evaluation of the final product and all of the processes leading to it.