Wednesday, 31 March 2010


1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Genrally, a standard music video is split into 2 sections; performance and on going storyline. Performance is the artist/band doing what they do best, showing off there musical skills. The performance section is usually very clean cut, maybe with a blank background, performed in a studio space.
The storyline usually follows the connotations of the song lyrics, for example, if it is a song aboiut love and relationships then the storyline section will involve a couple being in love or breaking up; depending on what the song is about.
I feel that my music video challenges these conventions as it is all performance. I did this because i wanted to promote my band as being very 'D.I.Y'; so they are trying to it by themselves and not relying solely on record labels and company's to influence. There whole ideology is to love making, writing and performing there music, so i feel the video is giving there fans what they want to see.

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